About Us


Raphie is 100% a real dog – and he really is our founder Daniel’s best friend. Like all good dog owners Dan has always tried to look after Raphie as well as he can. But one day when preparing a healthy dinner for himself, Dan wondered – is Raphie getting everything he needs from his food? Is it nutritious enough?

So Dan did some research. It turns out not all pet food is what it’s cracked up to be. So he set out to create a convenient way to ensure Raphie was getting the essential minerals and vitamins his ever-active body needed to remain happy and healthy. The rest, as they say, is history.

What started out as a labour of love has meant that now Dan and Raphie are business partners as well as best friends. With Dan in charge of the numbers and Raphie happily looking after quality control, you can rest assured you’re in good hands (and paws).